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Beyond the Tobe : A Multimodal Critical Discourse Analysis of Online Coverage of Kandakat in the Sudanese Revolution

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submitted on 2025-06-17, 09:10 and posted on 2025-06-17, 09:12 authored by Asmaa Bashir Eisa Mohammed
This thesis investigates the role of sartorial politics, visual arts, and social media in the Sudanese revolution by examining the photograph of Alaa Salah, also known as “Kandaka” as a case study. The study analyzes how the photograph was translated, reproduced, and curated across various media channels. Using Machin and Mayr's modal of MCDA, this research examines the relationship between visual representation and power dynamics, with a focus on the portrayal and dissemination of Kandaka's photograph during the revolution. By conducting semiotic analysis, including the analysis of words and images, and social actor and transitivity analysis, this thesis aims to explore the influence of visual representation on public discourse. It addresses the online circulation of the image, the relationship between power dynamics and translation, and the significance of visual aspects in forming women's identities and power relations during the revolution. By analyzing the lexical and visual choices in the selected works, this thesis highlights the importance of visual representations and lexical choices in conveying various meanings and ideologies and their power in shaping the discourse in revolutionary movements.

History

Language

  • English

Publication Year

  • 2023

License statement

© The author. The author has granted HBKU and Qatar Foundation a non-exclusive, worldwide, perpetual, irrevocable, royalty-free license to reproduce, display and distribute the manuscript in whole or in part in any form to be posted in digital or print format and made available to the public at no charge. Unless otherwise specified in the copyright statement or the metadata, all rights are reserved by the copyright holder. For permission to reuse content, please contact the author.

Institution affiliated with

  • Hamad Bin Khalifa University
  • College of Humanities and Social Sciences - HBKU

Geographic coverage

Sudan

Alternative Title

ما وراء التوب: تحليل خطاب نقدي متعدد الوسائط لتناول الإعلام عبر الإنترنت للكنداكات في الثورة السودانية

Degree Date

  • 2023

Degree Type

  • Master's

Advisors

Mahmoud M. Alhirthani | Steven Wright

Committee Members

Ali Almanna

Department/Program

College of Humanities and Social Sciences

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    College of Humanities and Social Sciences - HBKU

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