Manara - Qatar Research Repository
Browse
10.1007_s00264-023-05970-z.pdf (456.37 kB)

Patient-oriented educational Sports Medicine YouTube videos in Arabic have higher view counts in the Middle East and North Africa than their English versions

Download (456.37 kB)
journal contribution
submitted on 2023-12-28, 06:30 and posted on 2023-12-28, 06:39 authored by Theodorakys Marín Fermín, Ashraf T. Hantouly, Ayyoub A. Al-Dolaymi, Bruno C. R. Olory, Elisabet Hagert, Emmanouil T. Papakostas, Bashir A. Zikria

Purpose

The present study aims to assess the impact of the local language on the view count of patient-oriented educational Sports Medicine videos in an Orthopaedic and Sports Medicine Hospital in the Middle East and North Africa.

Methods

An observational study on English and Arabic versions of Aspetar’s YouTube channel patient-oriented educational video series was conducted in February 2023, comparing the view count and viewer characteristics. Included videos were posted either simultaneously or in English version first, in both languages, and shared on the same media platforms. Collected data of interest included video title, view count in each language, age and sex of the viewers, location, and traffic source.

Results

Eleven videos of the patient-oriented educational video series were included in the present study. Except for one, the view count was significantly higher in the Arabic version of all 11 videos (minimum sevenfold, P = 0.03). Viewers were predominantly males (73.9%) and between 18 and 44 years old (81.1%). Eleven out of 19 countries of the Middle East and North Africa region [11] were among the viewers’ top 20 countries. Traffic sources included YouTube search (45.9%), YouTube suggested videos (17%), external sources (14.4%), YouTube browse features (8.5%), and YouTube advertising (6%).

Conclusion

Patient-oriented educational Sports Medicine videos in Arabic yield higher view counts than their English version in young adult viewers from 11 countries in the Middle East and Africa among the top 20. Content creation on languages with limited online representation could effectively reach the targeted population by breaking language barriers.

Other Information

Published in: International Orthopaedics
License: https://creativecommons.org/licenses/by/4.0
See article on publisher's website: https://dx.doi.org/10.1007/s00264-023-05970-z

Additional institutions affiliated with: Surgical Specialty Center - Hamad General Hospital

Funding

Open Access funding provided by the Qatar National Library.

History

Language

  • English

Publisher

Springer Nature

Publication Year

  • 2023

License statement

This Item is licensed under the Creative Commons Attribution 4.0 International License.

Institution affiliated with

  • Aspire Zone Foundation
  • Aspetar Orthopaedic and Sports Medicine Hospital - AZF
  • Hamad Medical Corporation
  • Hamad General Hospital - HMC

Methodology

An observational study on English and Arabic versions of Aspetar’s YouTube channel patient-oriented educational video series was conducted in February 2023, comparing the view count and viewer characteristics. Included videos were posted either simultaneously or in English version first, in both languages, and shared on the same media platforms. Collected data of interest included video title, view count in each language, age and sex of the viewers, location, and traffic source.

Geographic coverage

Middle East and North Africa

Usage metrics

    Aspetar Orthopaedic and Sports Medicine Hospital

    Licence

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC