Leveraging sentiment analysis of Arabic Tweets for the 2022 FIFA World Cup insights, incorporating the gulf region

<h3>Purpose</h3><p dir="ltr">The study analyzes Arabic Tweets, with a focus on those originating from the Gulf Cooperation Council (GCC) region, to examine public perceptions of the 2022 FIFA World Cup.</p><h3>Methodology</h3><p dir="ltr">Twitter’s search API was utilized to gather a substantial dataset of 157,756 tweets collected from 1 October 2022, to 1 January 2022. After data cleaning, a refined dataset of 43,658 tweets, was categorized into positive, neutral, and negative sentiments based on sentiment scores.</p><h3>Findings</h3><p dir="ltr">Arabic tweets, initially held a positive sentiment towards the World Cup, which increased during the tournament, accompanied by a decrease in negative sentiment.</p><h3>Research contribution</h3><p dir="ltr">This study offers valuable insights into public sentiment regarding the 2022 FIFA World Cup among Arabic-speaking Twitter users, with a particular emphasis on those from the GCC region. Additionally, it lends support to FIFA's decision to host the event in the Arab World by highlighting the favorable public reception.</p><h3>Originality</h3><p dir="ltr">This research's originality lies in its examination of the transformation in public sentiment within the Arabic-speaking community throughout the 2022 FIFA World Cup. These insights hold the potential to inform future decisions related to the hosting of major sporting events, providing a unique perspective on the evolving dynamics of sentiment within this demographic.</p><h2>Other Information</h2><p dir="ltr">Published in: Managing Sport and Leisure<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/23750472.2024.2342258" target="_blank">https://dx.doi.org/10.1080/23750472.2024.2342258</a></p>