Manara - Qatar Research Repository
Browse

Learning by pinning: Introducing Pinterest in sport management education

Download (5.01 MB)
journal contribution
submitted on 2025-04-28, 07:30 and posted on 2025-04-28, 07:31 authored by Samuel López-Carril, Nicholas M. Watanabe, Christos Anagnostopoulos, María Huertas González-Serrano

In an increasingly digitized world, social media have emerged as valuable tools for both personal relationships and professional endeavors. While the potential of social media in higher education, particularly in creating online or blended teaching-learning spaces, has been acknowledged, certain platforms such as Pinterest remain underexplored. This study investigates the perceptions of sport management students regarding the utilization of Pinterest through an active learning methodology. Ninety-seven sport management students from a Spanish University participated in pre-test and post-test assessments to evaluate the impact of the educational intervention. The Wilcoxon test and Cohen's d analysis revealed compelling data, indicating that Pinterest serves as a digital tool facilitating peer and faculty feedback, improving productivity and flexibility in the teaching-learning process, promoting information filtering, and keeping students informed about aspects related to sport management. Consequently, we propose the introduction of Pinterest in higher education classes, asserting that, through pinning, students can simultaneously grasp course content, develop social media skills, and establish connections within their professional field.

Other Information

Published in: The International Journal of Management Education
License: http://creativecommons.org/licenses/by/4.0/
See article on publisher's website: https://dx.doi.org/10.1016/j.ijme.2025.101187

Funding

Open Access funding provided by the Qatar National Library.

History

Language

  • English

Publisher

Elsevier

Publication Year

  • 2025

License statement

This Item is licensed under the Creative Commons Attribution 4.0 International License.

Institution affiliated with

  • Hamad Bin Khalifa University
  • College of Science and Engineering - HBKU

Geographic coverage

Spain