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Frugal innovation and sustainable business models

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journal contribution
submitted on 2023-09-20, 06:21 and posted on 2023-09-25, 09:48 authored by Mokter Hossain

This study aims to explore how frugal innovations (FIs) emerge at the grassroots level of developing countries and employ novel business models to contribute to sustainable development. It explores various business model elements, mainly viewed through the lens of value proposition, value creation, and value capture. FIs transform underserved customers at the grassroots level into novel consumer groups. By exploring three FI cases, this study contributes to the literature about FI business models. It shows how individuals with limited education, funds, and resources can bring affordable products to market using outside the box thinking to meet the needs of underserved customers in developing countries.

Other Information

Published in: Technology in Society
License: http://creativecommons.org/licenses/by/4.0/
See article on publisher's website: https://dx.doi.org/10.1016/j.techsoc.2020.101508

Funding

Open Access funding provided by the Qatar National Library

History

Language

  • English

Publisher

Elsevier

Publication Year

  • 2021

License statement

This Item is licensed under the Creative Commons Attribution 4.0 International License

Institution affiliated with

  • Qatar University
  • College of Business and Economics - QU
  • Center for Entrepreneurship & Organizational Excellence - QU

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