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As you sow, so shall you reap: Assessing drivers of socially responsible investment attitude and intention

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submitted on 2023-11-23, 06:37 and posted on 2023-11-23, 09:29 authored by Aashish Garg, Pooja Goel, Anuj Sharma, Nripendra P. Rana

Socially responsible investment (SRI) is a form of investment that strives to generate both social and financial rewards for investors. This research seeks to examine the Indian retail investors' investment behaviour towards SRI. The growth is being observed in the number of retail investors looking to invest in firms that promote social or environmental goals and act ethically. For this purpose, the data were obtained from 433 participants through an online survey. The research hypotheses were tested using covariance-based structural equation modelling (SEM). The findings suggest that investors' values (collectivism and biospheric values), biases (social responsibility bias and reliance on expert bias), and perceived performance of SRI contribute positively to the intentions towards SRI. Also, the results highlight that attitude mediated all hypothesised relationships except for the relationship between collectivism and intention and reliance on expert bias and intention towards SRI. This research also established that investors with high social self-efficacy tend to have high intentions towards SRI. The significant implications for theory and practice have been discussed.

Other Information

Published in: Technological Forecasting and Social Change
License: http://creativecommons.org/licenses/by/4.0/
See article on publisher's website: https://dx.doi.org/10.1016/j.techfore.2022.122030

Funding

Open Access funding provided by the Qatar National Library.

History

Language

  • English

Publisher

Elsevier

Publication Year

  • 2022

License statement

This Item is licensed under the Creative Commons Attribution 4.0 International License.

Institution affiliated with

  • Qatar University
  • College of Business and Economics - QU