Antecedents to high (low) performances by international technology ventures

Given that innovation can be critical to the survival of international technology ventures (ITVs), this study investigates the relationships among organizational learning, international marketing dynamism (IMD), and innovation performance in ITVs based in Dubai (UAE). Based on a review of extant literature, a questionnaire was developed and administered among these ITVs. The resulting data were analyzed using SmartPLS version 3. Of the nine hypothesized direct and indirect relationships, seven receive support. The results indicate that three of four hypothesized relationships between organizational learning dimensions and IMD were supported. The relationship between IMD and new product performance (innovation performance) was supported. Moreover, IMD mediates the relationship between three of four organizational learning dimensions and innovation performance. The findings and implications of this research are discussed, and conclusions are stated.

鉴于创新对国际科技企业 (ITVs) 的生存至关重要, 本研究调查了迪拜(UAE)ITVs的组织学习, 国际营销动态 (IMD) 和创新绩效之间的关系。在对现有文献进行回顾的基础上, 编制了一份调查问卷, 并对这些ITVs进行了调查。结果数据使用SmartPLS版本3进行分析。在九个假设的直接和间接关系中, 七个得到支持。结果表明, 组织学习维度与IMD之间的四种假设关系中有三种得到了支持。支持IMD与新产品绩效 (创新绩效) 之间的关系。此外, IMD还介导了四个组织学习维度中的三个维度与创新绩效之间的关系。讨论了本研究的发现和意义, 并给出了结论。

Other Information

Published in: Journal of Global Scholars of Marketing Science
License: http://creativecommons.org/licenses/by-nc-nd/4.0/
See article on publisher's website: https://dx.doi.org/10.1080/21639159.2020.1775493