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Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions

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submitted on 2024-02-28, 05:20 and posted on 2024-02-28, 05:21 authored by Osama Sam Al-Kwifi, Gary L. Frankwick, Zafar U. Ahmed

Having expanded their global operations, many African firms have begun to appear on the radar screens of multinational players. The distinctive nature of the African continent has directed these firms to follow unconventional paths to internationalization. This study explores the strategies employed by Ethiopian Airlines to overcome the challenges of its operating environment and to achieve rapid internationalization. These strategies were shaped by the act of leveraging accumulated capabilities to meet regional and global demands. In this context, the implementation of a special management structure was instrumental for supporting effective decision making, guiding airline operations, building effective customer-oriented service, and quickly expanding a global network. Finally, the implications of this research will be used to define successful routes for other African firms.

Other Information

Published in: Journal of Business Research
License: http://creativecommons.org/licenses/by/4.0/
See article on publisher's website: https://dx.doi.org/10.1016/j.jbusres.2019.02.027

Funding

Open Access funding provided by the Qatar National Library.

History

Language

  • English

Publisher

Elsevier

Publication Year

  • 2020

License statement

This Item is licensed under the Creative Commons Attribution 4.0 International License.

Institution affiliated with

  • Qatar University
  • College of Business and Economics - QU

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