Terminological Definitions
This chapter presents the theoretical underpinnings for the book. First, soft power is defined and related issues to soft power are discussed. Next, the chapter introduces the notion of nation branding as an important asset in responding to political challenges. Moreover, the chapter presents different theoretical underpinning and empirical findings related to nation branding. Finally, the chapter explains public diplomacy and its relationship with soft power and nation branding.
Other Information
Published in: Qatar’s Nation Branding and Soft Power : Exploring the Effects on National Identity and International Stance
License: http://creativecommons.org/licenses/by/4.0/
See chapter on publisher's website: http://dx.doi.org/10.1007/978-3-031-24651-7_2
Additional institutions affiliated with: School of Psychology and Social Work - DI
History
Language
- English
Publisher
Springer ChamPublication Year
- 2023
License statement
Copyright © Authors. This Item is licensed under the Creative Commons Attribution 4.0 International License.Institution affiliated with
- Doha Institute for Graduate Studies
- School of Social Sciences and Humanities - DI
