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Describing Qatar

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submitted on 2024-02-07, 06:28 and posted on 2024-02-08, 05:02 authored by Nawaf Al-Tamimi, Azzam Amin, Nourollah Zarrinabadi

This chapter presents the theoretical underpinnings for the book. First, soft power is defined and related issues to soft power are discussed. Next, the chapter introduces the notion of nation branding as an important asset in responding to political challenges. Moreover, the chapter presents different theoretical underpinning and empirical findings related to nation branding. Finally, the chapter explains public diplomacy and its relationship with soft power and nation branding.

Other Information

Published in: Qatar’s Nation Branding and Soft Power : Exploring the Effects on National Identity and International Stance
See chapter on publisher's website:

Additional institutions affiliated with: School of Psychology and Social Work - DI



  • English


Springer Cham

Publication Year

  • 2023

License statement

Copyright © Authors. This Item is licensed under the Creative Commons Attribution 4.0 International License.

Institution affiliated with

  • Doha Institute for Graduate Studies
  • School of Social Sciences and Humanities - DI

Geographic coverage