Creating Nation Brand: The Model of Qatar
In this chapter, the authors argue that Qatar established its nation brand by simultaneously improving different qualities needed for creating a nation brand. In so doing, the chapter presents information about different aspects of Qatari nation brand and Qatar’s political activities. Also, different aspects of nation branding such as Qatar’s economic profile, different humanitarian activities performed by Qatar, and this state’s endeavors to promote sport and tourism in the country are described in detail in this chapter.
Other Information
Published in: Qatar’s Nation Branding and Soft Power : Exploring the Effects on National Identity and International Stance
License: http://creativecommons.org/licenses/by/4.0/
See chapter on publisher's website: http://dx.doi.org/10.1007/978-3-031-24651-7_4
Additional institutions affiliated with: School of Psychology and Social Work - DI
History
Language
- English
Publisher
Springer ChamPublication Year
- 2023
License statement
Copyright © Authors. This Item is licensed under the Creative Commons Attribution 4.0 International License.Institution affiliated with
- Doha Institute for Graduate Studies
- School of Social Sciences and Humanities - DI
